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Our on-going qualitative tracking programme that has been running since 2009 which follows the lives of 4-13 year olds. Designed to keep both us and our clients up to date with what’s happening in the worlds of kids and teens.

Scoop outputs

Infographics – visual one page summaries of each topic

PowerPoint Presentations / PDFs – subscribers receive both a detailed presentation with quotes and a shorter visual presentation

Short film – bringing the kids we meet to life

Workshop presentations – face to face presentation of our findings where clients have the opportunity to ask questions and utilise our knowledge and expertise

Instagram feed with kids updated content including quotes and pictures

Past Issues

 
 
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After School – A look at how kids feel straight after school and what they get up to – the devices they use, the activities they get up to as well as who else is around - what they enjoy doing in the hours after school and before dinner

 
 
 
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Play; Imagination and Creativity – A check-in on today’s play landscape and how children’s ‘play journey’ is unfolding across the ages. With a special focus on Imaginary play and Creative play, identifying their key differences and exploring when, how and why children engage in these two valuable play forms

 
 
 
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Social Media – We take a dive into the world of social media from a kids point of view, uncovering their knowledge and usage across the age groups as well as how they feel about their parents using social media

 
 
 
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Technology – An update on technology today, looking at the tech they have and love and what they aspire to owning as well as a look at what smart tech means to them. We also take a look at how tech is used within their learning both in and out of school

 
 
 
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The Environment – A look at what kids know about, understand and are currently doing when it comes to the environment and the current issues the world is facing

 
 
 
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Diversity and Equality – We uncover what kids today understand, notice as well as think about how people are different in their world – in ways that we can and can’t see

 
 
 
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Short Form Content (YT and TikTok) – An exploration into the world of YouTube and TikTok, uncovering what it is that attracts kids to the likes of YouTube and TikTok and how they engage with this form of content

 
 
 
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Role Models (and Celebs) – A look at the people that kids today look up to/admire and why - their everyday role models, and celebrities/influences that they admire – as well as some bad role models and why they think this