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Our approach

Ad hoc research requires bespoke methodologies which suit the needs of the target audience as well as meeting the project objectives which often involves using complementary approaches.

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What we do

Parents & Families

  • Group discussions (pairs, triads, quads, sixes – mum/dad, siblings, extended family)

  • Accompanied shops, trips

  • Family workshops

  • Family immersions

Pre-schoolers

  • Play sessions

  • Child & Parent pairs

Professionals & Experts

  • Teacher groups and workshops

  • Expert Interviews e.g. child psychologists, play specialists and HCPs

Kids & Teens

  • Friendship groups

  • Bedroom hang-outs

  • In-school sessions

  • Lifestyle immersions

  • Self-moderated sessions

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How we do it

  • Face to face

  • Online – calls, discussions, forums, diaries

  • Ethnography and observation

  • Video diaries

How we deliver it

  • Presentations

  • Written reports

  • Topline feedback

  • Take-aways e.g. one-pagers

  • Workshops

  • Video edits and documentaries

  • Direct consultancy

 
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Sherbert outputs are tailored to client’s requirements (and timelines) in order to suit the full range of project and consultancy needs