Our expertise

We deliver…

Authentic insight – grounded in researching real life for young people growing up today

Holistic understanding – we explore and interact with young people across the serious as well as the fun aspects of life

Developmental context – not just telling you what they think and say, but additionally interpreting why, and what they really mean!

Strategic direction – we are experts in researching this audience, but also pride ourselves in delivering solid recommendations for how brands, products, media and comms can successfully drive connections with them

If you need to understand children, young people or families, we can help – here are some of the sectors we have worked with over the years: 

 
 
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Banking, Charity, Education, FMCG, Gaming, Media & Entertainment, Sport, Toys, Public Sector, Publishing, Retail

 
 

Looking at:

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NPD

Comms

Creative development

Ethnography

Pilot testing and programme development

 
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Brand strategy

Brand positioning

Concept testing 

Exploratory

Segmentation

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