We are a small and senior team, bursting with insights into the worlds of children and young people, and a passion for always finding out more
Supported by our fantastic and diverse Senior Associates, many of whom have previously worked at Sherbert and have since chosen to work more flexibly
Together, we offer complementary skills and experience, drawn from our backgrounds in teaching, child psychology, marketing and anthropology
Our team
Nicki Karet – Managing Director
Nicki is Sherbert’s MD and is a former primary school teacher. She has worked with kids and teens for 25+ years and loves nothing more than chatting with young people about anything and everything from media to sport, mental health and school to how they feel about certain ad campaigns or new products – She has researched them all!
Football (Arsenal) is one her many passions as well as chocolate and salt n vinegar crisps
Nicki has been a member of The Market Research Society and the Association of Qualitative Research for more than 20 years
Suzanne Partis – Director
Suzanne has a passion for exploring kids’ and teens’ behaviour and an ambition to help build better brands, campaigns and services for these unique audiences. She’s been a quallie for over 15 years and has worked internationally and across sectors, with particular expertise in FMCG and brand strategy and positioning. With a background in child development, she finds working with young people absolutely fascinating and loads of FUN!
Suzanne loves guinea pigs and chocolate – and plans to incorporate more of both in her life in the future
Emily Cohen – Research Manager
Having started her career supporting special needs children in a secondary school, Emily is passionate about giving young people a voice. With a background in Social Anthropology, she brings her fascination with the way that people interact and navigate today’s world into her work at Sherbert
Emily can be found spending her weekends cycling through the British countryside and eating vast amounts of ice cream
Wider team
Marnie Freeman – Senior Associate
Marnie is an ethnographer at heart. She loves research that goes to young people's worlds to uncover their truths. Her expertise lies in social research and she’s trying to change the world one research project at a time
She was honoured to have been invited to Buckingham Palace for her work... but sadly didn't get to do a depth interview with HRH
Imogen Baker – Senior Associate
Imogen loves getting to grips with big, knotty strategic issues and using multiple data sources to get to the nub of the issue for clients. She is a globe-trotting researcher who loves unearthing insights in different cultures, from China to Russia to the US and is fortunate enough to have worked for a wide range of different clients, from huge global tech giants to smaller charities
She’s fastidious about time keeping and was only once late, for an ethnographic interview, when she couldn’t cross the road in India because elephants were passing!
Rebecca Atkinson – Senior Associate
Rebecca has been a researcher for over 20 years and loves nothing more than converting qual and quant data into compelling insights about kids and teens, bringing their stories to life. She’s particularly passionate about children’s education and has researched topics ranging from teacher retention and workload, curriculum resources, careers guidance, mobile technology in schools, and engaging young people with science
Rebecca is fascinated by the history of kings, queens and their castles, loves exploring the countryside with Dexter the dog, and has a (small) addiction to Munchies
Kate Siddall – Senior Associate
Kate loves working with kids, even the really tiny ones. Over the last 18 years she has worked across all sectors, with particular expertise in FMCG and education. She's passionate about developing new products for young people and their families and gets very excited when she sees them on the supermarket shelf
Kate is currently training for a marathon and really enjoying being able to eat a lot of cake
Lexie Tanner – Lead Graphic Designer
A passion for art, craft and all things handmade led to Lexie forging a career in design. Current obsessions include sewing, painting old furniture and designing kids posters
Lexie loves nothing more than curling up with a good book and a cup of green tea
Emma March – Graphic Designer
Emma loves a design challenge – especially trying to make complicated information appear less complicated, whilst also trying to make it as pretty as possible
Emma loves coffee. She tries not to drink it so much these days, but it does help with those complicated design challenges :)