We are Sherbert Research

• We are one of the few agencies in the UK that specialises in research with kids, teens and the adults in their lives

• We are experts in understanding their worlds and are passionate about what we do

• We deliver ad hoc research projects, client consultancy as well as our ongoing tracking programme, Sherbert Scoop

• We work with both commercial and social clients – in the UK and internationally, from the very big to the very small

Fresh, Fun & Kid-focused

In 2003, Nicki set-up Sherbert to bring a new kind of agency to the world of research and a brand that reflects the audience we love to explore and spend time with. And an equally passionate team joined along the way! Young people are at the heart of everything we do. We champion their views and opinions and are committed to making the world a safer, more exciting place for them to live. They love to talk and we definitely love to listen!

‘Childhood’ experts

Pre-schoolers, kids, tweens, teens, parents, teachers and families now all form part of our research world and we embrace the variety of playing on the floor with 4-year-olds one day, hanging out with teenagers in the bedroom the next, just as much as exploring serious childhood issues with parents and professionals.

A trusted pair of hands

We conduct our work with the highest standard of care and professionalism and our research paints a picture of children’s lives that brings clients closer to this amazing audience and their needs and motivations. Our industry experience and brilliant client portfolio demonstrates our commitment to delivering, engaging and inspiring outputs with confidence.