We’re committed to making the world a better, safer, more exciting place for children to live in.

We’re passionate about getting kids input and strongly believe that young people should be consulted and listened to on anything that applies to them.

As having fun is central to childhood, we believe that all research should be carried out in an enjoyable, relevant and non-intrusive style. Sherbert places kids at the centre of everything we do – they are first thing we think of when we’re designing a methodology, picking a place to hold research or writing the discussion guide.

Parents are all important too. They are the first ones to be contacted on every project – no exceptions. All parents are aware of what we talk to kids about, and provide their full consent.

We work with child friendly recruiters who are skilled in finding the right kids for research – those who are comfortable and confident at conversing. If you have any ethical concerns about your research, we’re more than happy to chat to you about our protective policies and procedures.



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