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This infographic gives insight into how kids see their families, from silly siblings to generous grandparents... This is just a snapshot from our ongoing tracker Scoop, which provides us with a wealth of information about kids' lives today! We have full reports/infographics/PP decks on a range of topics, so please do get in touch if you are interested in more detail.

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About Sherbert Research

Sherbert Research is one of the few market research agencies in the UK that are specialists in qualitative research with kids, teens and the adults in their lives. We’re experts in understanding young people and we’re passionate about the work we do!

As THE original kids, teens and family market research agency we have constant interaction with young people; we are always refreshing our knowledge and keeping up to date with the latest trends.

Of course we do traditional focus groups with kids, as well as ethnographic ‘hangout’ sessions with teens and super workshop groups with the whole family… we know how to engage young people (as well as grown-ups) of all ages and have specialist methodologies to ensure you get as close to your consumer as possible.

We work with some of the biggest brands in the business, on projects big and small; as consultants, researchers and strategists. We’ll tell you what kids, teens and families think of your ideas but above all else we’ll give you clear guidance that will give you the edge over the competition.

Welcome to Sherbert…come and play!
Our Philosophy

“The child’s thinking is neither more limited nor inferior to that of an adult
It is different
The child thinks with feelings and not with the intellect
That is why communication is so complicated
And speaking with children is a difficult art”

(Janusz Korczak, 1920)

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