Find out what's important to 13-14 yr olds, what inspires their brand choices and how to create campaigns that stick. Sign up for our blog updates using the form below and the report is yours for free. For more info click here.
Sherbert Research is one of the few market research agencies in the UK that are specialists in qualitative research with kids, teens and the adults in their lives. We’re experts in understanding young people and we’re passionate about the work we do!
As THE original kids, teens and family market research agency we have constant interaction with young people; we are always refreshing our knowledge and keeping up to date with the latest trends.
Of course we do traditional focus groups with kids, as well as ethnographic ‘hangout’ sessions with teens and super workshop groups with the whole family… we know how to engage young people (as well as grown-ups) of all ages and have specialist methodologies to ensure you get as close to your consumer as possible.
We work with some of the biggest brands in the business, on projects big and small; as consultants, researchers and strategists. We’ll tell you what kids, teens and families think of your ideas but above all else we’ll give you clear guidance that will give you the edge over the competition.
Welcome to Sherbert…come and play!
“The child’s thinking is neither more limited nor inferior to that of an adult
It is different
The child thinks with feelings and not with the intellect
That is why communication is so complicated
And speaking with children is a difficult art”
(Janusz Korczak, 1920)