Managing Director


Beginning her career as a primary school teacher, Nicki has always had children at the very heart of her career. In 1998 she set up and designed the kids’ division within the research agency Rosenblatt, and 5 years later, with sheer determination, and bolt of adrenalin Nicki went it alone and ‘gave birth’ to Sherbert Research in September 2003.

Under Nicki’s careful nurturing, Sherbert has blossomed, and Nicki has built long standing relationships with high profile clients including Disney, BBC Nickelodeon and Channel 4.

Nicki is a hands-on MD, who loves nothing more than throwing herself into a room full of boisterous 8 year old boys! And, with her complimentary teaching and qual experience, her moderating always makes great viewing.

Nicki is Arsenal mad – if they lose, we don’t recommend booking in a meeting the next day! Nicki is a fab mum to Molly and Yoni, who are Sherbert’s ‘executive directors’ and love coming along for the occasional brain storm!#

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