“These SATs are too hard for adults, although they should be fine for kids!” Find the subordinating conjunction…?

Posted by on May 17, 2016 in News | 0 comments

“These SATs are too hard for adults, although they should be fine for kids!” Find the subordinating conjunction…?

Here at Sherbert we consider ourselves to be experts in kids and teens, their worlds and what makes them tick. Right now, can the same be said for our Department for Education? They have designed tests for kids… with adults in mind. These tests were devised to measure the standard of education in this country and not to test the children themselves. A fine idea in theory, however, in reality, up and down the country kids are feeling the pressure with many ending up in tears. One must ask – is this really the best way to promote a love of...

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Gender stereotyping; should we be looking closer to home?

Posted by on May 26, 2015 in News | 0 comments

Gender stereotyping; should we be looking closer to home?

In a recent study, we looked in detail at kids of different ages and genders and what was influencing them in the subjects they pick for GCSE/A Levels and also the careers they might then pursue. There were some very interesting conversations that made us think… are we too quick to blame the media and toy manufacturers for the gender stereotyping we see in kids today? It’s widely known that kids as young as 4, as soon as they really realise what it means to be a boy or a girl, start showing a gender bias towards the jobs they like to do...

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The Power of YouTube

Posted by on Nov 17, 2014 in News | 0 comments

The Power of YouTube

Times are changing and increasingly we’re being asked by clients where to spend marketing budgets, how to target social media campaigns, where to save on traditional media and how they can create meaningful content to support their brands. So… what’s the answer? Well, there’s no simple answer. But there are a few observations we’ve made over recent months that we feel are shaping kids, teens and the media industry: No longer is it just the networks, producers or big CEOs who are deciding whether content or a concept is a worthwhile...

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Understanding Online for Ofcom… what are the risks for kids today?

Posted by on Nov 14, 2014 in News | 0 comments

Understanding Online for Ofcom… what are the risks for kids today?

A project we’ve been working hard on over the summer (so hard we’ve not had time to post it until now!) has been a big study for Ofcom looking at Children’s Online Behaviour – what they trust and what the potential risks are, in today’s world where the presence and usage of the internet is ever increasing. We’ve used one of our favourite ‘triangulation’ methodologies…bedroom hangouts, un-moderated peer to peer sessions and accompanied surfs.   Have a read for yourself and we hope you find it interesting....

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Family Fun at the Theatre…

Posted by on Nov 14, 2014 in News | 0 comments

Family Fun at the Theatre…

This month we’ve been talking to our friend at Shakespeare’s Globe, the lovely Harper Ray about his thoughts on Family and the Theatre and how often the word “family” can be a real oversimplification and perhaps more care needs to be taken to really understand both kids and parents when developing theatre for this demographic. Here’s his latest blog on the topic: http://www.artsprofessional.co.uk/magazine/277/case-study/who-family-theatre   We’ve also travelled the the foothills of Snowdonia for a fun day at the Family Arts...

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Our Children’s Media Conference presentation with Dubit

Posted by on Jul 7, 2014 in News | 0 comments

Our Children’s Media Conference presentation with Dubit

As you’ll know from the SNEAK PREVIEW last week, we presented at The Children’s Media Conference up in Sheffield with Dubit Research. Click HERE to look at the presentation and see our film with Early Adopter...

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Sneak preview of our CMC talk!

Posted by on Jul 3, 2014 in News | 0 comments

Sneak preview of our CMC talk!

Not at The Children’s Media Conference today? Want to know what we’re talking about? Here’s a sneak preview of how EARLY ADOPTERS share on social media…   This report is focused on 11-14s but if you’re interested in other age groups, please get in touch! If you want the full infographic, please click...

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CBeebies and CBBC research published!

Posted by on Sep 27, 2013 in News | 0 comments

Excitingly, Sherbert Research were commissioned to conduct the audience research for the BBC Trust review of children’s services and our report on CBeebies and CBBC has been published here. (Once you’ve opened the link scroll down to ‘Audience research report’)

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Sherbert Research is 10!

Posted by on Sep 6, 2013 in News | 0 comments

Sherbert Research is 10!

2003 was the year we fell in Love Actually, went mad for Beyoncé, discovered Little Britain and said goodbye to Only Fools and Horses for the final time (no, really!!) It was also the year that Sherbert Research was born! This month it’s our 10th birthday – that’s 10 years of researching Kids and Families, throughout which we have experienced some of the funniest, most moving and most insightful moments of our careers. We’d like to say a huge thank you to everyone who has supported us over the years, who has kept us smiling and who...

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‘Life as a 17 year old’  –  by Jodi  (Sherbert’s fantastic intern!)

Posted by on Aug 7, 2013 in News | 0 comments

‘Life as a 17 year old’  –  by Jodi  (Sherbert’s fantastic intern!)

Hopes and worries: In lower school our worries were focused around the latest gossip, budding relationships, and the most recent fight within a friendship group. Those worries seem minimal compared to those we have now. I, along with many of my friends, am constantly bombarded with information and stress related to the prospect of going to University. University and exams are commonly the focus of conversations; whether they’re with friends, family members or teachers at school. This causes a huge amount pressure, which I believe that...

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