Sneak preview of our CMC talk!

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Sneak preview of our CMC talk!

Not at The Children’s Media Conference today? Want to know what we’re talking about? Here’s a sneak preview of how EARLY ADOPTERS share on social media…   This report is focused on 11-14s but if you’re interested in other age groups, please get in touch! If you want the full infographic, please click...

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CBeebies and CBBC research published!

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Excitingly, Sherbert Research were commissioned to conduct the audience research for the BBC Trust review of children’s services and our report on CBeebies and CBBC has been published here. (Once you’ve opened the link scroll down to ‘Audience research report’)

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Sherbert Research is 10!

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Sherbert Research is 10!

2003 was the year we fell in Love Actually, went mad for Beyoncé, discovered Little Britain and said goodbye to Only Fools and Horses for the final time (no, really!!) It was also the year that Sherbert Research was born! This month it’s our 10th birthday – that’s 10 years of researching Kids and Families, throughout which we have experienced some of the funniest, most moving and most insightful moments of our careers. We’d like to say a huge thank you to everyone who has supported us over the years, who has kept us smiling and who have enabled us to keep doing what we love...

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‘Life as a 17 year old’ – by Jodi (Sherbert’s fantastic intern!)

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‘Life as a 17 year old’  –  by Jodi  (Sherbert’s fantastic intern!)

Hopes and worries: In lower school our worries were focused around the latest gossip, budding relationships, and the most recent fight within a friendship group. Those worries seem minimal compared to those we have now. I, along with many of my friends, am constantly bombarded with information and stress related to the prospect of going to University. University and exams are commonly the focus of conversations; whether they’re with friends, family members or teachers at school. This causes a huge amount pressure, which I believe that people my age are put under, or moreover, put...

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The Olympics: a 10 year old’s perspective

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The Olympics: a 10 year old’s perspective

So, the Olympics…how cool was that?! We asked some 10 yr olds what they thought… Mo Farah, Usain Bolt, Blake, Jessica Ennis, Michael Phelps, Tom Daley, Andy Murray – the kids can real off a whole list of their favourite athletes and tell you in great detail how amazing/impressive/cool they think they are. “My favourite bit was when Tom Daley jumped in the pool with all his clothes on!” Josh, 10 And interestingly, when we asked them who their favourite celebrities were, and when we usually hear about Cheryl Cole, David Beckham and Jessy J, this time we were hearing the...

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BACK TO SCHOOL

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BACK TO SCHOOL

WHAT’S HAPPENED NOW THEY’VE ACTUALLY GONE BACK TO SCHOOL So now all the preparations have been done, the uniforms bought, labels sown, lunchboxes packed, the big farewells said and Mum shedding a tear or two. What has the first few days of school bought? A hot cup of coffee that actually gets drunk or are you just left with a cup of half empty feelings? Mums are all experiencing dramatically different emotions but for all, emotions are high. Here’s a little taster of some classic quotes from Mums we’ve spoken to: “I was in tears for my little one, the first day was so hard,...

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