“These SATs are too hard for adults, although they should be fine for kids!” Find the subordinating conjunction…?

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“These SATs are too hard for adults, although they should be fine for kids!” Find the subordinating conjunction…?

Here at Sherbert we consider ourselves to be experts in kids and teens, their worlds and what makes them tick. Right now, can the same be said for our Department for Education? They have designed tests for kids… with adults in mind. These tests were devised to measure the standard of education in this country and not to test the children themselves. A fine idea in theory, however, in reality, up and down the country kids are feeling the pressure with many ending up in tears. One must ask – is this really the best way to promote a love of learning in our nation’s youngest minds –...

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Gender stereotyping; should we be looking closer to home?

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Gender stereotyping; should we be looking closer to home?

In a recent study, we looked in detail at kids of different ages and genders and what was influencing them in the subjects they pick for GCSE/A Levels and also the careers they might then pursue. There were some very interesting conversations that made us think… are we too quick to blame the media and toy manufacturers for the gender stereotyping we see in kids today? It’s widely known that kids as young as 4, as soon as they really realise what it means to be a boy or a girl, start showing a gender bias towards the jobs they like to do when they’re older, and there are countless...

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The Power of YouTube

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The Power of YouTube

Times are changing and increasingly we’re being asked by clients where to spend marketing budgets, how to target social media campaigns, where to save on traditional media and how they can create meaningful content to support their brands. So… what’s the answer? Well, there’s no simple answer. But there are a few observations we’ve made over recent months that we feel are shaping kids, teens and the media industry: No longer is it just the networks, producers or big CEOs who are deciding whether content or a concept is a worthwhile investment. Performers of all kinds can now reach...

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Understanding Online for Ofcom… what are the risks for kids today?

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Understanding Online for Ofcom… what are the risks for kids today?

A project we’ve been working hard on over the summer (so hard we’ve not had time to post it until now!) has been a big study for Ofcom looking at Children’s Online Behaviour – what they trust and what the potential risks are, in today’s world where the presence and usage of the internet is ever increasing. We’ve used one of our favourite ‘triangulation’ methodologies…bedroom hangouts, un-moderated peer to peer sessions and accompanied surfs.   Have a read for yourself and we hope you find it interesting....

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Family Fun at the Theatre…

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Family Fun at the Theatre…

This month we’ve been talking to our friend at Shakespeare’s Globe, the lovely Harper Ray about his thoughts on Family and the Theatre and how often the word “family” can be a real oversimplification and perhaps more care needs to be taken to really understand both kids and parents when developing theatre for this demographic. Here’s his latest blog on the topic: http://www.artsprofessional.co.uk/magazine/277/case-study/who-family-theatre   We’ve also travelled the the foothills of Snowdonia for a fun day at the Family Arts Conference to talk a little about kids and families...

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Our Children’s Media Conference presentation with Dubit

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Our Children’s Media Conference presentation with Dubit

As you’ll know from the SNEAK PREVIEW last week, we presented at The Children’s Media Conference up in Sheffield with Dubit Research. Click HERE to look at the presentation and see our film with Early Adopter kids!  

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